“RDA-Workshop Cologne July 23 – 25 Cologne Fair, Germany
“Making new business contacts” is one of the primary reasons given for visiting the three-day RDA Workshop - the leading international trade-only exhibition for the coach and group tourism sectors.
There is no other exhibition where UK coach travel companies, tourism regions and coach holiday suppliers can meet so many potential coach tourism partners under one roof (over 55,000 sq. metres). The 1,300 exhibitors range from international package tour wholesalers, coach holiday companies,
accommodation providers, sea carriers, theme parks, destination marketing
organisations, visitor attractions and coach manufacturers to
individual and family-run restaurants and hotels.
“The RDA-Workshop offers tremendous business potential for UK companies” says Karin M. Kohls, Managing Director of the RDA-Workshop Touristic Service GmbH, “Co-operative ventures may be entered into and solidified, bookings made, trends accessed and ideas adopted.
The theme of this year's RDA-Workshop Special Offers Campaign is “Experience culture!” - an excellent theme for UK visitors in particular given Britain's great strengths and high consumer demand in this particular field. Culture trips and tours have long been a staple of coach holiday and group travel programmes and account for a significant and increasing volume of bookings. Culture enables coach travel companies to approach not only traditional study tour fans but also organisations, clubs and associations with specific and targeted cultural offers.
Germany itself is very popular as a cultural destination for UK coach travellers with places of historical interest were a key travel motivation for UK visitors.
Around half of visitors from the United Kingdom associate Germany with having a wealth of history and marvellous historical attractions.
This year’s “RDA-Workshop Social Evening” invites participants on Wednesday, 24th July to enjoy an authentic Cologne evening in the historic “Haus Zims” on the west side of the Heumarkt (Haymarket) - good company, delicious local food and freshly-poured “Koelsch” beer will be enjoyed. Tickets may be ordered from the RDA-Workshop Touristic Service GmbH or purchased at the ticket desk during the exhibition.
The RDA-Workshop online planning tool is available under: www.rda-workshop.de. Simply choose
from the menu bar “Visitor Portal”, click and you are away. An “International Exhibition Pack” is also available upon request.
Tel 00 49-221-12 04 48 e-mail: service@rda-workshop. www.rda-workshop.de