Daish’s Holidays invests £1 million in winter refurbishment programme
to elevate guest experience
Leading family-owned UK coach holiday company Daish’s Holidays is set to invest £1 million in a comprehensive refurbishment programme across 10 of its hotels this winter. This investment reaffirms the company’s ongoing commitment to elevating guest experiences and modernising its portfolio ahead of the main 2026 season.
The winter refurbishments will cover improvements 155 bedrooms as well as interior upgrades to entertainment, dining and lounge areas at some hotels.
Paul Harper, commercial director at Daish’s Holidays, commented: “This significant investment demonstrates our unwavering commitment to ensuring every guest feels at home and enjoys the best possible Daish’s experience. In today’s competitive hospitality market, guests are looking for more than just a comfortable room. They want memorable moments, modern amenities, and a sense of care that makes their stay truly special. Our refurbishment programme is designed not only to enhance comfort but also to create those lasting memories that make guests returning year after year.
“Continued investment in our properties is essential to meet evolving guest expectations and to ensure our hotels remain at the forefront of the UK coach holiday sector. Our vision is to build a hotel collection that not only meets but improves guest expectations, blending our tradition of great value and warm, welcoming hospitality with contemporary touches that make every stay feel fresh and comfortable.”
The improvements across the Daish’s Holidays’ hotel collection include:
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Sandringham Hotel, Weston-Super-Mare: £250,000 investment focussed on 90 enhanced bedroom upgrades and improvements to public areas.
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Esplanade Hotel, Scarborough: Refurbishment of the restaurant as well as 10 bedrooms.
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Somerset Hotel, Llandudno: Interior upgrades to 10 bedrooms and a communal lounge area for greater comfort.
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Barrowfield Hotel, Newquay: Renovations of up to 10 bedrooms and the introduction of contemporary furniture in the entertainment room.
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Abbey Lawn Hotel, Torquay: Improvements to be made to 10 bedrooms.
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Russell Hotel and Prince Regent Hotel, Weymouth: 15 sea view rooms at both hotels to receive upgrades to meet strong guest demand.
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Daish’s Hotel, Isle of Wight: 10 bedrooms upgrades including a number of the popular garden view rooms.
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Bournemouth Sands Hotel: Décor enhancements to be made to up to 15 rooms.
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Imperial Hotel, Eastbourne: Refurbishment of up to 10 bedrooms.
Paul adds: “By making improvements to key areas such as bedrooms, dining, and entertainment spaces, we are ensuring that our hotels remain vibrant, relevant, and ready for the future. This commitment to improvement is at the heart of our family-owned values and reflects our long-term dedication to providing great value holidays for generations to come.”
Work is scheduled to take place from early January, during the hotels’ traditional closure period.
Daish’s Holidays has been serving UK holidaymakers for more than 45 years, providing good quality holiday packages that blend value with comfort.
For further information on Daish’s Holidays, please visit www.daishs.com.